CONTENT CREATION I BRAND IDENTITY I DIGITAL STRATEGY I SOCIAL MEDIA I PUBLIC RELATIONS I ADVERTISING I COPYWRITING I INFLUENCER MARKETING I ANALYTICS I WEB DESIGN / REDESIGN
We adopt a comprehensive approach to storytelling, focusing on five key aspects:
We create original, engaging content consistently to connect with your audience and attract new followers from diverse demographics.
We monitor conversations to manage your reputation effectively, retaining customers by understanding their feedback. We analyze which strategies yield the best results and adjust our approach accordingly.
We establish your authority online by sharing high-value content, including brand values, industry knowledge, blog posts, and products. We also amplify press mentions to position you or your brand as an expert in your field.
We identify and engage with influential individuals and brands online, fostering meaningful connections and communities. We guide conversations, direct dialogue, and drive engagement, moving beyond initial interactions to drive conversion, retention, and advocacy.
We leverage social media marketing and advertising to generate leads and sales from both potential and existing customers, maximizing the potential of your social presence to drive business growth.
SOCIAL MEDIA + BRANDING + CONTENT CREATION
Brands require engaging content to humanize their products and set themselves apart from competitors. We excel at crafting exceptional content strategies that elevate brands and drive business promotion, while simultaneously obtaining important media coverage.
Paid social media is your opportunity to ensure that you are speaking to your target audience and building authentic relationships, humanizing your brand. Copious will work with you to integrate paid social media campaigns alongside your content marketing efforts in order to amplify your message, connecting you directly with consumers. Over 75% of advertisers are now using paid social media to boost their advertising efforts. All major social channels offer a variety of ad products that need to be regularly monitored to ensure that your target consumers are viewing and engaging with them.
Each social media platform has its own unique set of advertising opportunities. Some of these include lead generation, post engagement, pages likes, website clicks, sponsored photos and videos, promoted pins, and more. We utilize ads to meet your specific goals, staying aware of emerging opportunities that can be leveraged to boost your brand. Most ads come with targeting options that allow you to carefully choose who the ads will be served to, guaranteeing your advertising budget is going towards the right audience.
DETERMINING PROMOTIONAL GOALS
Running a social promotion requires clearly defined goals in place that directly tie to your social media strategy. What is the end result of what you’re looking to achieve? Do you want to increase engagement or build brand awareness?
If you’re looking to build brand awareness, for example, your strategy may include running a contest on your social channels with a hashtag to push your brand out to a new, wider audience. This provides fans with a reason to return to your promotion, creating a competitive opportunity for your entire social community to participate.
The strengths and weaknesses of each social channel are explored to determine how well the promotion will fit in with the channel. Rather than launching the promotion on every possible social channel, we select the social channels where the return on investment will be most effective for your brand.
Our collective success weighs heavily on our ability to provide you with comprehensive reporting on your paid social media performance; therefore, we track every dollar and provide you with in-depth reports tailored to your needs.
Users interact with various social channels differently. We utilize adaptive storytelling to create promotions that speak directly to users, no matter what platform they’re on. From content creation to apps, we ensure that every element of your social promotion is set to drive traffic and engagement to meet your brand’s objectives. Beyond the social space, we raise awareness of your promotion through cross-channel marketing such as email, mobile, PR, and live events. This momentum continues well after the promotion is over since we use collected user data throughout your promotion that can be leveraged for future promotional purposes.
ANALYTICS TO MEASURE ROI
We examine your social media performance by looking into three areas of measurement.
ENGAGEMENT is where we measure every interaction that happened during a reporting period. This includes everything from page likes, comments, shares, post likes, favorites, direct messages, and brand mentions. The better the content, the higher the engagement, which in turn results in much broader organic reach.
REACH is the second area we study, where we find out how many unique users saw content from any of your social channels. This is an important metric because the organic reach of a page can vary significantly from one social channel to another, especially with the amplification of paid social media.
We also review CONVERSIONS to confirm when users have completed your desired call to action.
Once the key performance indicators are established, the approach, methodology, metrics, and depth of analysis are decided. We create a customized reporting system to track progress by reviewing the social channels that are growing and what kind of content appears to be getting the most engagement for your brand. This information provides a great perspective on your social media performance and affirms your return on investment.
We love to collaborate with ambitious brands and people, so please reach out if you would like to build something great together!