COVID-19 screwed up many things. Digital marketing wasn’t one of them, according to Copious Consulting’s Founder & CEO, Andrea Grant, and Creative Director, James Goudreault. I recently spoke to these two digital marketing experts to share their views on COVID’s...
Apple recently released its long-awaited privacy feature for iOS. The latest version – iOS 14.5 – introduces a pop-up that allows iPhone and iPad users to opt-out of any type of targeting or tracking. According to reports, Apple is taking a strong stand on privacy....
“The common law of business balance prohibits paying a little and getting a lot. It can’t be done.” —John Ruskin Social media might have begun as a source of entertainment, but it has become a powerful marketing tool. Platforms such as Instagram boast of over 1...
Social Media has risen to new heights in a very short amount of time. We are not our previous generation, and we move at light-speed in comparison. Branding has never been at the forefront of what it is today. So much so, that it is imperative to understand the...
To your audience, your brand story is both tangible and intangible, formed by the sum total of their interactions with your brand. It’s in everything they see, read, hear, touch, and experience when they encounter your brand. It’s your website, the way you banter with...
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